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Companies Increasing Headcount – February 2025

For B2B marketers and revenue teams, companies increasing headcount are prime prospects. A growing workforce often signals higher budgets, greater infrastructure demands, and a willingness to invest in innovative solutions.

Marketing

The Sponsorship Shake-Up - February 2025

In just 20 working days, Honch tracked 6,412 global marketers joining companies. We allow sports teams, associations and agencies to target these key sponsorship buyers as they begin new roles. Here’s our summary of brands about to shake-up their sponsorship strategy in the coming weeks and months.

Marketing

The Marketing Shake-Up - February 2025

2,655 new marketers + 1,280 marketers promoted +238 Companies expanding internationally + 4,810 CSR initiatives launched = February 2025.

Finance

The Finance Shake-Up - February 2025

February Finance Shifts – Here's our summary of some of the key buying signals to come out of Feb 2025 for providers to FDs and CFOs in the UK market.

HR

The HR Shake-Up - February 2025

February HR Shifts – The only consistent is change! Here's our summary of some of the key buying signals to come out of Feb 2025 for HR providers in the UK market.

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Winning Public Sector Contracts in 2025

Major changes are sweeping through government purchasing teams in 2025. This blog summarises some of the key ways that the Procurement Act 2023 is creating opportunities for smaller suppliers.

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B2B Marketing Trends 2025: Hyper-Personalised Micro Content

In 2025, success won’t come from having the largest content library but from delivering the right content to the right person at the right time in their buying journey.

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The Trump Effect: Diversity & Flexible Working in Focus

At Honch, we track the social media conversations of over 80,000 UK companies to provide insights on key topics. Two areas we monitor closely are diversity and inclusion (D&I) and flexible working. January’s data revealed shifts in both, with Trump’s election continuing to have global effects, including in the UK.

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Targeting High-Growth & Funded Companies in 2025

Tracking funding announcements is crucial for targeting high-growth companies, right when they will invest in new initiatives.

Marketing

The Marketing Shake Up - January 2025

‍3,161 New Marketing Buyers Taking the Lead

Finance

The Finance Shake Up - January 2025

January’s Finance Shake-Up: New Decision-Makers and Fresh Budgets

HR

The HR Shake Up - January 2025

January’s HR Shifts Set the Tone for the Year Ahead

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Boost Webinar Attendance (and engagement) in 2025

Webinars are one of the most effective tools for connecting with B2B buyers in 2025. They’re interactive, they’re cost-effective, and they can turn casual prospects into engaged leads. But getting the right people to show up? That’s where the real work begins.

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The Fast 50

There are 9,000+ key budget holders in the UK with presidential job titles, here’s a few that join Trump in being inaugurated in January 2025.

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The New Presidents in Town

There are 9,000+ key budget holders in the UK with presidential job titles, here’s a few that join Trump in being inaugurated in January 2025.

Marketing

Tracking Marketers in Retail & Consumer Goods

For agencies and tech partners relying on retail success, the challenge lies in finding the companies and marketers who are still prioritising growth and investment in 2025. That's where we come in.

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The Top 100 Charites Discussed in December 2024

We track companies and their charity partners.

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Companies Expanding Internationally in January

We specialise in helping you connect with companies making big moves on the global stage. From expanding into international markets to hiring rapidly or securing new funding, we provide the insights you need to target your outbound efforts where they’ll have the greatest impact.

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UK companies that closed funding rounds in December 2024

At Honch, we’re dedicated to helping you connect with the UK’s fastest-growing companies. Whether they’re scaling internationally, hiring aggressively, or securing fresh capital, we provide the data you need to focus your outbound efforts where they matter most.

Finance

100 Companies that every finance provider should target in Q1

Honch helps to find you finance buyers that will be your most engaged prospects and we've come up with a list of the top 100 prospects you should target this quarter.

Marketing

100 Companies that every marketing provider should target in Q1

When it comes to identifying and connecting with engaged prospects, Honch takes a unique approach.

HR

100 Companies that every HR provider should target in Q1

Unlike conventional data tools, Honch is tailored to help you pinpoint and target the most promising opportunities in real time, ensuring you stay ahead of the competition.

HR

New HR Leaders in Fast-Growing Companies

At Honch, we often highlight big-name brands making headline-worthy HR appointments. But here’s a stat that might surprise you: over 40% of the senior HR hires we track happen at companies with fewer than 500 employees.

HR

Newly Appointed B2B Buyers in November 2024

The biggest HR moves and trends in the B2B and Tech sectors.

Marketing

Tracking The Biggest Marketing Appointments This Week

The biggest moves in Marketing this week that you should target straight away.

HR

The Best L&D Buyers to Target in October 2024

The best L&D buyers to target this October.

HR

Best Companies to Target in Q4 - HR

Our list of the best companies to target in Q4 focuses on the top 100 companies which will be investing in HR initiatives in the next few months.

Marketing

Best Companies to Target in Q4 - Marketing

Our list of the best companies to target in Q4 focuses on the top 100 companies which will be investing in marketing initiatives in the next few months.

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1,336 C-Level Hires to Target For Q4

Be the first to approach a C-level appointment and increase your chances of securing the client.

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Take an early lead and hold your advantage

Be the first to approach a newly appointed buyer and increase your chances of securing the client.

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Companies Championing Women - July 2024

Target 1,488 companies actively championing their female employees in July 2024. From those celebrating International Women's Day to others that have implemented menopause-friendly schemes.

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How We're Using AI to Identify Amazing B2B Prospects at Honch

Last year, we launched a social listening feature on our platform. We now monitor over 70,000 UK companies' social media posts.

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Selling & Marketing to the UK Oil & Gas Sector in 2024

Winning new oil and gas clients can be a game-changer due to the sheer scale and revenue the sector brings in. However, it’s battling ongoing change, and is going to be impacted massively by this year’s General Election.

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How to Target Newly Promoted Buyers

Every month, thousands of contacts in your target accounts get promoted into new roles - with bigger responsibilities and fatter budgets. But they're consistently ignored by outreach programmes for the majority of B2B marketers and revenue teams.

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Finding Your Five Percent

At Honch, we’re changing the landscape of B2B selling by tracking core buying signals that allow clients to target campaigns towards engaged groups of prospects that they know have a higher propensity to invest with them.

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Companies Focused on International Growth - June 2024

Each month, we analyse the social posts of over 70,000 UK companies looking to understand which of them are starting to focus on international expansion. In June 2024 we uncovered 674 companies discussing their next steps in global expansion.

Marketing

Key Marketing Prospects - June

Every month, thousands of marketing and comms decision-makers change jobs or get promoted. Hundreds of companies make new funding announcements or start to focus on international expansion. Others are launching new products or exhibiting at new events.

Finance

Key Finance Prospects - June

Every month, thousands of Finance decision-makers change jobs or get promoted. Hundreds of companies make new funding announcements or start to focus on international expansion. Others are experiencing significant headcount growth and many are launching supplier reviews of existing software providers.

HR

Key HR Prospects - June

Every month, thousands of HR decision-makers change jobs or get promoted. Hundreds of companies make new funding announcements or start to focus on international expansion. Others are experiencing significant headcount growth and many are launching new flexible working, wellness or diversity schemes.‍

HR

Selling & Marketing HR Solutions to Private Equity Firms

The reward of winning a new private equity client is huge, especially when your solution is adopted by its portfolio companies. Unsurprisingly, it’s a sector we’re asked a lot about by clients from all areas of HR.

HR

Companies Talking L&D - May 2024

Our social listening uncovers companies talking about L&D initiatives.

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Promoted Buyers - May 2024

Each month, thousands of your key prospects are promoted into new roles. These come with new responsibilities, new budgets and they're ready to implement new initiatives right away. Target newly promoted buyers who want to buy your products through Honch.

HR

Companies Focused on Gender Diversity

This morning we've published 2 Honch Lists that profile 200+ companies that focus heavily on gender diversity initiatives. We have profiled every HR decision-maker in each of the companies included, allowing clients to easily target their best possible HR buyers.

HR

Mental Health & Wellness Champions

If you're selling or marketing corporate wellness or mental health solutions, understanding which companies already invest in this area can be crucial. There's a number of ways you can do this via Honch, as well as uncovering every HR decision-maker involved in purchasing solutions.

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Companies Focused on International Expansion- May 2024

Our clients rely on Honch to uncover these growing businesses, as they provide huge opportunities for clients selling services across HR, talent, financial systems, payroll and marketing. These companies will be implementing new initiatives to support global workforces and growth right now.

Marketing

What Google's New Anti-spam Rules Mean For B2B Marketing

There has been a lot of discussion (and scaremongering) about how these rules might affect B2B marketers, and our ability to prospect and market using cold email outreach.

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