At Honch, we track more newly appointed senior UK buyers than anybody else, and we do it faster than anybody else. We allow clients to begin prospecting key buyers within days of an appointment being made.

We're hearing lots about being the fastest, the strongest and the highest as the world's best athletes gather in Paris. Being the first is so vital for B2B sales and marketing, and it's not just us that say so:

- Forrester research shows that first movers in sales often gain a competitive edge, as being first to engage can help establish your brand as the top choice in the prospect's mind.

- Forbes reported that 70% of C-level executives prefer to engage with sales professionals who reach out early, highlighting that being first can lead to more meaningful conversations and higher engagement.

- Gartner research indicates that new buyers are often more open to exploring new solutions early in their tenure and so, being one of the first to engage with a new buyer can significantly improve your competitive position.

- HubSpot notes that newly appointed buyers are 3 times more likely to respond to outreach within the first month of their appointment, compared to those who have been in their role for longer. This reflects the opportunity to influence their initial strategy and supplier choices.

- LinkedIn data shows that establishing relationships with newly appointed buyers early on can lead to higher chances of securing long-term contracts, as they appreciate vendors who show immediate interest and expertise.

Honch is the fastest and most accurate B2B data source for marketing and revenue teams. Visit us today and put our data to the test.