Promotions aren't just great news for the person stepping up - they're an invaluable opportunity for B2B marketing and revenue teams. At Honch, we've tracked thousands of buying signals, and promotions consistently stand out as prime indicators of buying intent. Here are seven essential strategies your team should adopt to effectively engage promoted buyers this year:

1. Tailor Your Outreach

Personalisation significantly boosts response rates. Acknowledge their new position and tailor your messaging to their immediate needs and strategic goals. Demonstrating genuine awareness of their role not only captures their attention but also positions your solution as uniquely suited to their fresh responsibilities. (see our playbook on personalising content to new promotions for further detail)

2. Provide Value Quickly

Promoted buyers are eager to showcase results. Highlight how your product or service rapidly addresses their current pain points or accelerates their early successes. Offer quick wins through targeted content, resources, or even a relevant case study to capture their interest immediately.

3. Engage Early and Proactively

Timing matters. Engage newly promoted decision-makers as soon as they step into their roles. Early engagement means establishing credibility before competitors can even start their conversations. Our platform helps you pinpoint promotions the moment they happen, giving you a clear competitive advantage.

4. Leverage Account-Based Marketing (ABM)

Promotions trigger changes across entire buying groups. Utilise ABM tactics to engage not just the promoted individual but their broader team. Create multi-channel, targeted campaigns to resonate across departments, maximising your chances of gaining internal champions.

5. They've just become a member of a new club

Acknowledging a buyer’s new seniority can greatly enhance engagement. Invite newly promoted buyers to exclusive events or webinars tailored specifically for directors and C-level executives. Position these gatherings as elite networking opportunities, creating a sense of belonging to a prestigious new club and reinforcing their elevated status.

6. Streamline the Buying Journey

Newly promoted buyers often face immense pressure. Make their buying journey frictionless by clearly articulating your value proposition, simplifying information, and guiding them through next steps efficiently. The easier it is to engage with you, the quicker they’ll become your customer.

7. Optimise Your Follow-Up Strategy

Effective follow-up is crucial for converting initial interest into lasting relationships. Provide consistent, insightful communication that reinforces your initial message and demonstrates ongoing value. Regular, thoughtful touchpoints enhance engagement, deepen relationships, and shorten sales cycles.

Start Targeting Promoted Buyers Right Now

In 2025, staying ahead means smarter engagement. Honch makes this simple, quickly and clearly identifying buying signals to help you understand who is in the market for your products and services. Newly promoted buyers are a key signal that we track because of their specific buying potential.