February might be the shortest month, but it’s been packed with changes in the HR world. Here’s a quick summary of the biggest shifts we tracked at Honch, with key buying signals that can help you tap into new opportunities.

New HR Leaders: Who’s Reviewing Suppliers?

In February, 1,622 senior HR leaders joined UK companies. These new hires are stepping into big shoes, inheriting existing suppliers, and planning major reviews. This means they’re prime prospects for B2B marketers like you. Here are just a few of the key hires:

• ParcelLab – Cathy Belford, Chief People Officer
• Landor – Kate Bell, People Director
• Great British Nuclear – Rachel Welch, Chief People Officer
• Bumble – Megan Cox, Global HR Director
• TLC Worldwide – Kathryn Perry, Group People Director

If you want to get more MQLs in 2025, start building these new leaders into your nurture programs. Honch’s Playbooks can help you create content that speaks to them at every stage of their decision-making process.

First-Time HR Directors: The Ones to Watch

It’s not just new hires – February also saw 641 senior HR promotions. These professionals may be new to their roles, but they come with bigger budgets and more decision-making power. Here are a few to keep an eye on:

• Formula 1 – Adrienne Heley, Chief People & Organisation Officer
• Darktrace – Becky Munns, VP of Reward & Benefits
• Inspired Villages – Steph Janes, HR Director

New Funding = Bigger Budgets

February also saw 84 companies complete funding rounds, unlocking new opportunities for HR decision-makers. Some of the biggest raises included:

• Verdiva Bio – £330.6 million (Series A)
• Synthesia – £145 million (Series D)
• Fundment – £45 million (Series C)
• Vertice – £40.3 million (Series C)
• NatureMetrics – £20 million (Series B)

These companies are now in expansion mode, which means new opportunities for HR solutions providers.

High-Growth Companies Are Still Hiring

Despite the tough economic climate, 1,500+ companies were actively increasing their headcount in February. These growing companies are investing more in HR systems and employee benefits, making them ideal targets for marketers.

Other HR Trends in February

February also saw increased focus on specific HR initiatives. Here are some key topics:

• L&D Initiatives – 653 companies
• New Offices – 353 companies
• International Expansion – 238 companies
• Sustainability Initiatives – 4,810 companies

This Happens Every Month—And Honch Tracks It All

The trends above are just from February. Honch tracks these buying signals every day, helping you reach HR decision-makers in real-time. If you want to stay ahead of the competition, we’d love to help.

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