Global Marketing Moves: Q1 Highlights

In Q1, Honch tracked 19,000+ strategic marketing appointments worldwide. We've created separate Honch Lists of the top 50 brands in Europe and the US who've hired top-level marketers in 2025 that are going to be shaking things up for the rest of 2025.

Here's a glimpse into some of the most exciting marketing moves across top European and US brands, where agencies, tech firms and sports properties should be focusing:

Europe's Most Buzz-Worthy Marketing Appointments

• Kia Europe (Germany) welcomed Pablo Martinez Masip as Vice President of Product and Marketing
• CHANEL (France) appointed Delphine Chene as Marketing Director for Watches & Fine Jewelry EMEA
• L'Oreal (France) brought on Barbara Abitbol as Senior Vice President Global Marketing for L'Oreal Paris Haircare & Styling
• Thomson Reuters (Sweden) named Oscar Wegland Vice President of Marketing
• Villeroy & Boch (Germany) announced Anne Rottleb as Director of Marketing Strategy and Operations

High-Impact US Marketing Appointments

• Adobe welcomed Rachel Thornton as CMO of Digital Experience & Adobe Experience Cloud
• McDonald's appointed Gina Hardy Vice President of US Marketing & Menu Strategy
• Under Armour named Tyler Rutstein SVP of Global Brand & Americas Marketing
• The North Face brought Dennis Seydel on board as Chief Marketing Officer
• BetMGM appointed Casey Hurbis as Chief Marketing Officer

Stay Ahead with Honch

These key hires mark just the tip of the iceberg. Honch offers a deep, comprehensive view of global marketing appointments, empowering agencies and sponsorship professionals with unparalleled insights. Dive deeper into the full lists of influential marketing moves - try Honch today.👇