In a week filled with major CEO announcements from global giants such as Intel, Unilever, Nissan, and Brewdog, there's no better time to highlight why tracking these key decision-makers is crucial.

At Honch, we're not just logging CEO changes - we dig deeper. We profile every senior decision-maker across vital departments such as marketing, finance, HR, and technology, whose strategies and priorities shift significantly with new leadership. The heads of these departments now face fresh objectives, different expectations, and possibly entirely new strategic directions from their newly appointed CEOs.

Here are three recent examples showcasing immediate impacts from recent CEO appointments:

Boohoo:‍

Since stepping in as CEO earlier this month, Dan Finley has swiftly rebranded Boohoo Group as Debenhams, shifting toward a leaner operating model focused on becoming a fashion-led marketplace. Think your March was busy? Try rebranding an entire retail empire.

Unilever:

Just two weeks after promoting its CFO to CEO, Unilever is already accelerating strategic shifts. The new chief executive is pushing forward with a vision of creating "desire at scale," ensuring this ambition is deeply embedded into the company's marketing philosophy. Speed is clearly of the essence.

Match Group:

Spencer Roscoff, newly appointed CEO of the company behind dating powerhouses Hinge and Tinder, is wasting no time in reshaping the industry. Roscoff aims to reduce reliance on sheer numbers, prioritising instead a user-centric approach focused on building trust and meaningful connections.

2025 CEO Expectations:

Gone are the days when new CEOs enjoyed months to settle in quietly. Today's fast-paced market demands immediate strategic pivots, and companies that anticipate these changes gain a significant competitive edge.

At Honch, we've already tracked hundreds of CEO appointments in 2025, helping our clients stay informed and ahead of the competition. Here are just a few notable companies welcoming new Honchos this year:

• Nokia

• Sony

• EasyJet

• NSPCC

• Roadchef

• Renewable Power

• Future PLC

• Scottish Rugby

• Culina

Stay informed, stay proactive, and track every key buyer effortlessly with Honch.