Personalisation isn't a nice-to-have anymore - it'sessential. At Honch, we've tailored personalisation options specifically for revenue teams targeting HR buyers.

Think of our buying-signals like a menu of different options: choose the signals most relevant to your audience or combine them to create precise, highly defined Ideal Customer Profiles (ICPs). Engage Chief People Officers, Talent Acquisition leads, Diversity specialists, and more, with insights tailored uniquely to their needs.

1. Engage New HR Leaders from Day One

When a new Chief People Officer or Head of Talent joins an organisation, they're immediately reviewing tools, suppliers, and strategies. Honch gives you insights into their priorities, allowing your outreach tor esonate from their very first day.

Engaging HR decision-makers within their first 90 daysincreases successful connection rates by over 25%. (Gartner, 2024)

2. Recognise and React to Promotions

Promotions in key HR roles often trigger strategic reassessments. Honch ensures you know exactly when these promotions occur, enabling you to deliver personalised messages recognising their new responsibilities.

Personalised outreach timed around promotions increases response rates by up to 20%. (LinkedIn B2B Research, 2024)

3. Leverage Prior Relationships

Connecting with an HR buyer who previously worked at acompany that successfully used your solution significantly boosts your chances. Honch highlights these relationships, empowering your revenue teams to immediately leverage existing goodwill.

Leveraging previous buyer relationships boosts sales velocity by nearly 30%. (Salesforce Insights, 2024)

4. React Quickly to Employee Growth

Honch alerts you whenever there's a sudden jump in an organisation's employee number. Whether they’re expanding their diversity, talent, or people teams, these signals allow you to personalise your outreach precisely when HR buyers are actively seeking solutions.

Outreach during periods of rapid HR team growth increases engagement rates by 35%. (Honch Internal Data, 2024)

5. Capitalise on Funding Announcements

Companies securing new funding are prime targets for HR solutions as they scale their culture, diversity programs, and people strategies. Honch notifies you immediately, allowing timely and targeted outreach focused on their specific HR challenges.

Personalisation tied to funding events increases meetingacceptance by 40%. (Crunchbase, 2024)

 6. Align Outreach with Core HR Values

Different HR leaders prioritise different initiatives, whether that’s diversity, employee mental health, well-being, and inclusive cultures. Our social tracking identifies these priorities, helping you align your messaging authentically with issues genuinely important to your prospects.

Outreach aligned with HR’s core values improves responserates by over 30%. (PwC HR Trends,2024)

7. Understand Current HR Investments

Honch allows you to personalise your targeting based on which HR suppliers are already being used, those providing gym schemes, cycle to work programmes or key software suppliers.

Targeting prospects based on their existing HR technology stack increases sales opportunities by 32%.  (Deloitte HR Tech Trends, 2024)

Signal Stacking For Your Perfect Audience

Want hyper-personalised outreach by stacking multiple buying signals? Honch allows you to choose and combine key characteristics effortlessly. Here are some example audiences you might build:

Audience 1:

• Director & C-Level HR Hires in 2025
• Companies increasing headcount
• Actively discuss employee mental health support

Audience 2:

• Director & Head-of HR Buyers
• Companies currently using Workday
• Companies focused on international growth
• Recently relocated to a new office

Personalisation at Scale, Or Just Better One-to-OneCommunication

Honch allows you to personalise outreach at scale,effortlessly. Identify groups of prospects or even thousands of decision-makers facing similar challenges, opportunities, or engaging in similar discussions. Intelligent signal tracking means every interaction feels individually crafted,even at volume.

Forget generic approaches - use Honch to deliver meaningful conversations at scale.