‍6,410 New Marketers: Who is reviewing partnerships right now?

Honch tracks new CMO, VP and Director-level Marketing appointments across the UK, US and Northern Europe. Thousands of sponsorship buyers were appointed in the last 4 weeks including:

• Sticks'n'Sushi - Simon Gaske, CMO (UK)

• Stanley Black & Decker - Timothy Buszka, Global Brand Director (US)

• Cadillac - Maurice Jennings, Global Brand Strategy Director (US)

• The Quality Group - Daniel Peters, Director of Marketing & International Growth (Germany)

• Saint Laurent - Jae Soh, Director of Worldwide Marketing & Digital (France)

• Slim Chickens - Patrick Noone, CMO (US)

• ASICS - Nina Souza, Marketing Activation Director EMEA (Netherlands)

• Schweppes - Nicola Barrett, Vice President - Global Brand Strategy (Ireland)

• Visa - José Pons, VP of B2B and Product Marketing Europe (UK)

• Gorjana - Jennifer Darrow, Director of Marketing (US)

First time CMOs – 2,000+ Senior Marketing Promotions

So often overlooked, but in addition to new hires we tracked another 2,000 senior marketing promotions in February. First time CMOs have new-found levels of purchasing power. Here’s a few from Feb:

• H&M – John Ehrnst, Chief Marketing Officer (US)

• SharkNinja – Lana Sanleandro. Global CMO (UK)

• Celonis – Guntram Friede, VP of Marketing EMEA (Switzerland)

• Microsoft - Jessica Daughetee, Corporate VP of Marketing Experiences (US)

• Merlin Entertainments - Marianne McGoldrick, VP of Marketing Europe (UK)

9,000+ Companies Discussing CSR Initiatives:

If your property aligns with brands heavily focused with companies focused on CSR and Sustainability, our social monitoring tracks companies launching initiatives in this area. February saw 9,038 brands discussing the topic, and we profile 70,000+ marketing decision-makers across them.

3,947 Brands Focused on Sponsorship:

Across the UK & US we track which companies are discussing existing sponsorship initiatives. Whether that’s promoting their latest partnership in F1, or their investment with grassroot initiatives, we tracked thousands of companies discussing sponsorship last month.

This Happens Every Month—And Honch Tracks It All

The buying signals above are from February in isolation, but Honch is tracking key buying signals every day for sports properties globally. Our platform allows you to target buyers in real-time that could become your next major partner.

Want to stay ahead of the competition? Let’s talk.

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