PE firms are still operating in a sluggish environment, first brought about by soaring interest rates in 2023. This means that new deal numbers are low, but the firms are working tirelessly to maximise value from the companies in their existing portfolios.
Today we’ve released the first Honch List in a 2-part series covering every UK company in the sector. Here are a few things to remember when targeting them:
They’re fast-paced…really fast!
PE firms are fast-paced and HR roles evolve almost daily depending on that day’s key priorities. It’s important to build consistent marketing and sales messaging to targets in the sector, as an offering that’s of zero interest today could be top of the agenda in a fortnight.
Recruitment. Recruitment. Recruitment.
The battle for talent is fierce for PE firms. HR teams are always seeking new ways of attracting the very best and lowering churn of high-performing individuals. Without this essential function, companies are unable to meet their aggressive performance targets.
HR Director/Entrepreneur
Perhaps more than any other sector, HR teams are driven to adopt an entrepreneurial mindset. When you’re selling or marketing your solution, focus on overall business challenges that you can help them solve, factoring in that their roles are multi-faceted.
Culture
While every company has its culture goals, PE firms are building these across their own firms as well as the employees of their portfolio companies. HR Directors will be communicating their vision and expectations across all members, to ensure everyone is working towards the same goals across (at times) a diverse portfolio of businesses.
This Honch List covers 349 PE Firms and more than 5,000 HR & Talent decision-makers across them.
