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Promoted Buyers - May 2024

Each month, thousands of your key prospects are promoted into new roles. These come with new responsibilities, new budgets and they're ready to implement new initiatives right away. Target newly promoted buyers who want to buy your products through Honch.

Promoted buyers can often be overlooked by revenue teams, with them favouring newly appointed hires who are perhaps more likely to implement wholesale change. However, promoted decision-makers will begin to commit their new budgets 50% faster than external hires and regularly appoint new partners to help them make fast starts in their new roles.

Here are some of the promotiones already made in the first 12 days of May across 3 of our products:

HR Promotions:

Burberry - Tony Daley, VP of Reward

The Very Group - Robyn Richards, People Director

Bristows - Morwenna Scholes, Director of HR

Astellas Pharma - Lisa Gray, Director of Global L&D

BP - James Astin, VP of HR - Offshore Wind

Cobb Europe - Jo Bethwaite, HR Director

AbbVie - Hadil Younes, Talent Acquisition Director - Europe

The Works - Debbie Jamieson, Chief People & Retail Officer

AstraZeneca - Ceris Pike, Global Reward Director

Finance Promotions:

Harvey Nash - Nicholas Rogers, Finance Director UK & Ireland

Assura - Owen Roach, Group Finance & Transformation Director

Cazoo - Gareth Purnell, Group CFO

Publicis Sapient - Elizabeth Bill, Director of Finance

Etika - Debbie Wilcox, Group Finance Director

Omnicom - David Barry, Group Tax Director

Alvarez & Marsal - Alex Parkes, CFO EMEA

Mutual Vision - Katrina Harman, Chief Financial Officer

Denbury Homes - Luke Coppen, Finance Director

Marketing Promotions:

Rapha - Tom McMullen, Chief Marketing Officer

Arnold Clark - Stephen Millar, Group Marketing Director

Nest - Pippa Strutt, Director of Brand & External Communications

Healix - Saara Day, Global Brand & Marketing Director

Jimmy Choo - Catherine Turek, Global Senior Marketing Director

Mondelēz - Phil Warfield, Marketing Director Cadbury Equity

World Rugby - Miri Keck, Director of Brand Marketing

Spotify - Leroy Harris, Director, Global Head of Music Marketing

Wise - Iona Carter, VP of Brand & Marketing Strategy

You can very simply target key promotions in key sectors or groups of companies in Honch, allowing you to create customised outreach plans towards these new buyers.