Marketing Power Moves 2024

Last year, Honch tracked more than 32,000 marketing and comms decision-makers joining UK companies. As they begin their first full budget cycle, we've outlined 100 of the key moves from 2024. These marketers are now responsible for some of the biggest marketing budgets in Europe, and will be implementing new initiatives in 2025.

Learn how to track every marketing hire in 2025

Our Top 100

  1. Unilever - Kirsten Thies
    Title: VP Marketing Date Appointed: April 2024
    ‍Previous Company: Aesop
  2. JP Morgan - Apurva Gupta
    ‍    Title: VP - Product Marketing Strategy Date Appointed: February 2024
    Previous Company:     Amazon
  3. Taco Bell - Chet Patel
    ‍    Title: CMO Date Appointed: April 2024
    Previous Company:     Yum! Brands
  4. Adobe - Claire-Louise Green
    ‍    Title: VP Marketing - EMEA Date Appointed: September 2024
    Previous Company: Palo Alto Networks
  5. Coca-Cola - Nick Buckley
    ‍    Title: European VP Marketing Date Appointed: December 2024
    Previous Company: L'Oréal
  6. Figma - Alexa Biale Richards
    ‍    Title: Director, International Growth Marketing Date Appointed: December 2024
    Previous Company: WeTransfer
  7. Merlin Entertainments - Craig Inglis
    ‍    Title: Chief Marketing Officer Date Appointed: June 2024
    Previous Company: Sage
  8. Capita - Barney Wyld
    ‍    Title: Chief Comms & Corporate Affairs Officer Date Appointed: December 2024 Previous Company: Johnson Matthey
  9. Hovis - Mark Brown
    ‍    Title: Chief Marketing Officer Date Appointed: August 2024
    Previous Company: General Mills
  10. SHG - Stephanie Larmour
    ‍    Title: Marketing Director Europe Date Appointed: December 2024
    Previous Company: Not Another Bill
  11. A&O Shearman - Michael Michaelides
    ‍    Title: Global Chief Marketing Officer Date Appointed: May 2024
    Previous Company: Norton Rose Fulbright
  12. Eti - Alper Eroglu
    ‍    Title: Global Chief Marketing Officer Date Appointed: October 2024
    Previous Company: Unilever
  13. Monzo - AJ Coyne
    ‍    Title: VP Marketing Date Appointed: January 2024
    Previous Company: Klarna
  14. SharkNinja - Susie Donaldson
    ‍    Title: VP Marketing Date Appointed: January 2024
    Previous Company: Canon
  15. Pizza Hut - Jana Ulaite
    ‍    Title: Chief Marketing Officer Date Appointed: January 2024
    Previous Company: Tempest
  16. Citi - Heather McLean
    ‍    Title: VP Comms Date Appointed: July 2024
    Previous Company: Deloitte
  17. BT Group - Stephen Lewis
    ‍    Title: Chief Corporate Affairs & Brand Officer Date Appointed: August 2024
    Previous Company: Blackstone
  18. Goldman Sachs - Lucie Salat
    ‍    Title: VP Global Brand Date Appointed: July 2024
    Previous Company: Accenture
  19. Pearson - Matt Morgan
    ‍    Title: VP Global Corporate Comms Date Appointed: August 2024
    Previous Company: Palo Alto Networks
  20. BlackRock - Edward Whittaker
    ‍    Title: VP Corporate Comms Date Appointed: September 2024
    Previous Company: Patrizia
  21. Boots - Anna Harland
    ‍    Title: VP Director of Corporate Affairs, Comms & ESG Date Appointed: July 2024
    Previous Company: Skyscanner
  22. Howdens - Conor Laville
    ‍    Title: Marketing Director
Date Appointed: August 2024

    Previous Company: Wren Kitchens
  23. Manchester United - Toby Craig
    ‍    Title: Chief Comms Officer Date Appointed: June 2024
    Previous Company: Chelsea Football Club
  24. Pladis - Paul Wheeler
    ‍    Title: VP Corporate Comms Date Appointed: September 2024
    Previous Company: Kellanova
  25. IBM - Charlie Smith
    ‍    Title: VP Corporate Comms Date Appointed: September 2024
    Previous Company: Kellanova
  26. Google - Omar Gurnah
    ‍    Title: EMEA Brand Director Date Appointed: October 2024
    Previous Company: Apple
  27. Nescafé - Ingrid Hayes
    ‍    Title: Marketing Director Date Appointed: February 2024
    Previous Company: Purina
  28. L'Oréal - Jessica Rouleau
    ‍    Title: Director, Comms & Engagement UK&I Date Appointed: May 2024
    Previous Company: Diageo
  29. BUPA - Molly Morgan
    ‍    Title: Group External Comms Director Date Appointed: September 2024
    Previous Company: Google
  30. Martell Cognac - Sebastien Borda
    ‍    Title: Global Marketing Director Date Appointed: July 2024
    Previous Company: Chivas Brothers
  31. Lego - Rosalind Bull
    ‍    Title: Global Brand Strategy Director Date Appointed: February 2024
    Previous Company: Spotify
  32. HelloFresh - Johanna Gerhold
    ‍    Title: Brand & Comms Director Date Appointed: March 2024
    Previous Company: King
  33. Matalan - Charlotte Dewhurst
    ‍    Title: Director of Marketing Date Appointed: April 2024
    Previous Company: RS Group
  34. COTY - Maeve Atkins
    ‍    Title: Global Comms Director Date Appointed: January 2024
    Previous Company: AB InBev
  35. CrowdStrike - Kirsty Lambert
    ‍    Title: Marketing Director, Northern Europe Date Appointed: March 2024
    Previous Company: Splunk
  36. Michael Kors - Clarissa Francis
    ‍    Title: Director Marketing & Events EMEA Date Appointed: May 2024
    Previous Company: MUJI
  37. Bacardi - Jacqueline Bennett
    ‍    Title: Global Director, Brand PR & Culture Date Appointed: September 2024
    Previous Company: Pangolin
  38. Warner Group - Mark Fabish
    ‍    Title: International Marketing Director Date Appointed: October 2024
    Previous Company: BMG - The New Music Company
  39. The Ivy Collection - Maisie Denning
    ‍    Title: Marketing Director Date Appointed: February 2024
    Previous Company: AB InBev
  40. Vistra - Natalie Howell
    ‍    Title: Global Marketing Director Date Appointed: June 2024
    Previous Company: Currencycloud
  41. Britvic - Lisa Nash
    ‍    Title: Marketing Director - Marketing Transformation Date Appointed: April 2024
    Previous Company: Samsung
  42. Jack Daniels - Olivia Reidy
    ‍    Title: Global Marketing Comms Director Date Appointed: August 2024
    Previous Company: William Grant & Sons
  43. Vision Express - Jemma Banks
    ‍    Title: Director of Marketing Date Appointed: August 2024
    Previous Company: sk:n clinics
  44. The Premier League - Claire Lewis
    ‍    Title: Director of Marketing Date Appointed: June 2024
    Previous Company: Nike
  45. Peloton - Neil Handa
    ‍    Title: International Marketing Director Date Appointed: January 2024
    Previous Company: Hyperice
  46. TalkTalk - Amy Gilbert
    ‍    Title: Marketing Director Date Appointed: April 2024
    Previous Company: Virgin Media
  47. Jimmy Choo - Franziska Higgins
    ‍    Title: Marketing Director Date Appointed: October 2024
    Previous Company: Ralph Lauren
  48. Skyscanner - Marco Bilello
    ‍    Title: Director of Comms Date Appointed: September 2024
    Previous Company: Build A Rocket Boy
  49. e.l.f Beauty - Ancella Thomas-Evans
    ‍    Title: International Marketing Director Date Appointed: January 2024
    Previous Company: Dr Vapes
  50. The Bicester Collection - Jennifer Marshall
    ‍    Title: Marketing Director Date Appointed: April 2024
    Previous Company: Michael Kors
  51. Gordon Ramsay Restaurants - Jay James
    ‍    Title: UK Marketing Director Date Appointed: October 2024
    Previous Company: Rosa’s Thai
  52. Treatwell - Sophie Litvinoff
    ‍    Title: Brand Marketing Director Date Appointed: February 2024
    Previous Company: Daye
  53. Vibrants Foods - Stefania Scardaccione
    ‍    Title: Marketing Director Date Appointed: June 2024
    Previous Company: Spin Master
  54. Crystal Palace FC - Aaron Duckmanton
    ‍    Title: CMO Date Appointed: September 2024
    Previous Company: Leeds United
  55. Starling Bank - Michele Rousseau
    ‍    Title: CMO Date Appointed: November 2024
    Previous Company: Expedia
  56. Eden Project - Nicola Casperson
    ‍    Title: CMO Date Appointed: June 2024
    Previous Company: SELLAR
  57. Burberry - Jonathan Kiman
    ‍    Title: Marketing Director Date Appointed: September 2024
    Previous Company: Guicci
  58. Breitling - Jancu Koenig
    ‍    Title: CMO Date Appointed: August 2024
    Previous Company: Apple
  59. Vitamin Well - John Beasley
    ‍    Title: CMO Date Appointed: July 2024
    Previous Company: BAT
  60. Electrolux - Nikos Bartzoulianos
    ‍    Title: Group Chief Marketing Officer Date Appointed: August 2024
    Previous Company: Samsung
  61. THG Beauty - Pete Metcalfe
    ‍    Title: CMO Date Appointed: February 2024
    Previous Company: SocialChain
  62. Belvoir Farm - Alison Reilly
    ‍    Title: Director of Marketing Date Appointed: July 2024
    Previous Company: Vegan Food Group
  63. JLA - Jenny Green
    ‍    Title: Director of Marketing & Analytics Date Appointed: August 2024
    Previous Company: Sigma Connected
  64. Brompton Bicycle - Chris Willingham
    ‍    Title: Global Marketing Director Date Appointed: October 2024
    Previous Company: R.M. Williams
  65. Tom Ford - Katerina Targotay
    ‍    Title: Global Marketing Director Date Appointed: May 2024
    Previous Company: Alexander McQueen
  66. William Grant & Sons - Andrew Geoghegan
    ‍    Title: Group CMO Date Appointed: October 2024
    Previous Company: Marketing Week
  67. Farrow & Ball - Melissa Bisset
    ‍    Title: Global Marketing Director Date Appointed: May 2024
    Previous Company: Johnstons of Elgin
  68. London SE - Laura Craft
    ‍    Title: Group Director Marketing Date Appointed: October 2024
    Previous Company: Acadia
  69. YO! Sushi - Samantha Kemp
    ‍    Title: Group Marketing Director Date Appointed: August 2024
    Previous Company: Wagamama
  70. Babcock International - Ebru Ozguc
    ‍    Title: Group Strategic Marketing Director Date Appointed: August 2024
    Previous Company: Vodafone
  71. Monzo - David Brewerton
    ‍    Title: CMO Date Appointed: July 2024
    Previous Company: Metro Bank
  72. Chelsea FC - Thais Tsui
    ‍    Title: Growth Marketing Director Date Appointed: August 2024
    Previous Company: Asics
  73. Tesco Media - Rachel Compton
    ‍    Title: Director of Marketing Date Appointed: August 2024
    Previous Company: ITV
  74. TalkTalk - Dan Greenall
    ‍    Title: Marketing Director Date Appointed: August 2024
    Previous Company: Sorted Group
  75. Fox’s Burton’s - Scott Perry
    ‍    Title: Marketing Director Date Appointed: September 2024
    Previous Company: Ferrero
  76. Lloyd’s Register - Adam Searl
    ‍    Title: Marketing Director Date Appointed: October 2024
    Previous Company: Alfa Laval
  77. Porsche - Andy Mcgregor
    ‍    Title: Marketing Director Date Appointed: November 2024
    Previous Company: SEAT
  78. Lucid Motors - Matt Dunnakey
    ‍    Title: Group Director Marketing Date Appointed: August 2024
    Previous Company: INEOS
  79. LANE7 - Gabriele Tomlinson
    ‍    Title: Marketing Director Date Appointed: October 2024
    Previous Company: D&D London
  80. TravelPerk - Jada Balster
    ‍    Title: VP Global Marketing Date Appointed: September 2024
    Previous Company: Adobe
  81. LADbible - Mike Walsh
    ‍    Title: Marketing Director Date Appointed: September 2024
    Previous Company: VICE Media
  82. Smeg - Alexandra Rebdi
    ‍    Title: Marketing Director Date Appointed: September 2024
    Previous Company: Dyson
  83. Townhouse - Liz Hotchin
    ‍    Title: CMO Date Appointed: September 2024
    Previous Company: The GelBottle
  84. Wiley - Barbara Kuhr
    ‍    Title: VP Marketing Date Appointed: January 2024
    Previous Company: Ascential
  85. Super Group - Elen Barber
    ‍    Title: CMO Date Appointed: April 2024
    Previous Company: Kindred Group
  86. Everest Group - Lucy Birch
    ‍    Title: CMO Date Appointed: June 2024
    Previous Company: Verian
  87. Kore.ai - Christie Dahmen
    ‍    Title: VP Marketing Date Appointed: August 2024
    Previous Company: Showpad
  88. Verizon - Josh Aroner
    ‍    Title: CMO Date Appointed: April 2024
    Previous Company: Nokia
  89. Warner Hotels - David Murden
    ‍    Title: CMO Date Appointed: July 2024
    Previous Company: Reel People
  90. Loma Systems - Samantha Neves
    ‍    Title: Global Marketing Director Date Appointed: September 2024
    Previous Company: Shell
  91. Convatec - Robert Dowling
    ‍    Title: Global Marketing Director Date Appointed: June 2024
    Previous Company: Smith & Nephew
  92. Neal’s Yard - Grace Oh
    ‍    Title: CMO
 Date Appointed: October 2024

    Previous Company: Gisou
  93. Pegasus Group - Helen Kettleborough
    ‍    Title: Director of Marketing Date Appointed: September 2024
    Previous Company: Zenith Vehicles
  94. Verdant Leisure - Jonathan Alcock
    ‍    Title: CMO Date Appointed: July 2024
    Previous Company: Parkdean Resorts
  95. Dirtea - Rachael Condon
    ‍    Title: Marketing Director Date Appointed: November 2024
    Previous Company: Josh Wood Colour
  96. Maslow’s - Amanda Dyjecinski
    ‍    Title: Director of Marketing
Date Appointed: September 2024

    Previous Company: The Conduit
  97. Jobadder - Fabrice Etienne
    ‍    Title: CMO Date Appointed: October 2024
    Previous Company: Screenloop
  98. ROLI - Oliver Snoddy
    ‍    Title: CMO DateAppointed: August 2024
    Previous Company: Peloton
  99. Mr Fothergill's Seeds - Sonila Troka
    ‍    Title: CMO Date Appointed: August 2024
    Previous Company: Church & Dwight Co.
  100. PATRIZIA - Matthew Richards
    ‍    Title: Director Corporate Comms Date Appointed: December 2024
    Previous Company: FTI Consulting

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